Google SEO (Search Engine Optimization)
Introduction to Google SEO Course
In the digital age, where information is at our fingertips, SEO plays a pivotal role in ensuring that your online presence is visible and stands out amidst the vast sea of information on the internet.
In this comprehensive course, we will embark on a journey to unravel the intricacies of Google’s search algorithms and equip you with the skills and strategies necessary to enhance your website’s visibility, attract organic traffic, and achieve higher search engine rankings. Whether you’re a seasoned marketer, a business owner, or someone just starting out in the world of SEO, this course is designed to cater to your needs and elevate your digital marketing game.
Throughout our journey, you will delve deep into the principles of on-page and off-page optimization, explore the significance of keyword research, learn how to create high-quality, user-centric content, and understand the importance of technical SEO for website performance. Moreover, we’ll navigate Google’s evolving algorithms, algorithm updates, and best practices to help you stay ahead of the curve in this ever-changing digital landscape.
By the end of this course, you will have the knowledge and tools to not only improve your website’s search engine rankings but also to establish a strong online presence, reach a wider audience, and ultimately drive meaningful results for your business or personal projects. So, whether you’re here to demystify the world of SEO or to sharpen your existing skills, the Google SEO Course is your roadmap to digital success. Let’s dive in and unlock the full potential of search engine optimization together!
Course Objectives
- Understand SEO basics and Google’s algorithms.
- Master keyword research and on-page optimization.
- Explore off-page SEO, ethical link-building, and content creation.
- Learn technical SEO, website audits, and analytics.
- Stay updated with SEO trends and best practices.
Google SEO Course Outline
Fundamentals of SEO and its importance.
Techniques for effective keyword research.
Optimizing website content and structure.
Building quality backlinks and ethical strategies.
Creating SEO-friendly, engaging content.
Website performance and mobile optimization.
Utilizing tools for analysis and audits.
Tracking SEO performance and using data.
Adherence to ethical guidelines.
Strategies for local and mobile search
Learning Outcome
Upon completion of this course, learners will:
- Understand SEO fundamentals and search engine workings.
- Master keyword research, strategy, and on-page optimization.
- Learn ethical link-building and off-page SEO techniques.
- Create quality, user-focused content and implement technical SEO.
- Conduct website audits, utilize SEO tools, and interpret data.
- Adhere to ethical SEO practices and stay current with industry trends.
- Apply SEO skills through practical projects and real-world analysis.
Who Should Attend?
In essence, this course is suitable for a wide range of individuals who want to harness the power of SEO to improve website rankings, increase organic traffic, and achieve their online goals, whether it be for personal or professional purposes. This course is ideal for:
- Digital Marketers: Digital marketing professionals looking to sharpen their SEO skills and improve their online marketing efforts.
- Website Owners and Managers: Individuals responsible for managing websites, blogs, or e-commerce platforms who want to increase their site’s visibility and organic traffic.
- Content Creators and Bloggers: Writers, bloggers, and content creators aiming to optimize their content for search engines and reach a wider audience.
- Business Owners: Entrepreneurs and small business owners seeking to improve their online presence and attract more customers through organic search.
- Web Developers and Designers: Professionals involved in web development and design who want to integrate SEO best practices into their projects.
- Marketing Managers: Marketing managers interested in understanding the principles of SEO to guide their team’s strategies and initiatives.
- Students and Aspiring SEO Specialists: Individuals looking to start a career in SEO or digital marketing and want to build a strong foundation of knowledge.
- Anyone Interested in SEO: Enthusiasts or curious learners interested in exploring the world of SEO and its impact on online visibility.
What Should Learners Do?
- Learners to bring their own laptop for hands-on practice during the class. Please note that tablets and smartphones are not usable for any class practice sessions.
- Learners will gain exclusive privileges to ongoing support through enriching content, events and workshops.
Post-Course Support
We want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.
Our comprehensive Post Course Support Package comprises the following:
Email us your queries after the course, we will point out where you can improve.
Free access to respective course video and continue the learning at your pace.
Trainetics Academy Google SEO Course Schedule
| Google SEO Course | Date | Course duration | Physical / Online Fee | Funding Support | Location |
|---|---|---|---|---|---|
| SEO-2501-Sat | Sat, 25 Jan | 8 hours (9am to 6pm) | $480 | SkillsFuture Credits $480 / UTAP $250 | City Centre 137 Cecil Street |
| SEO-2802-Fri | Fri, 28 Feb | 8 hours (9am to 6pm) | $480 | SkillsFuture Credits $480 / UTAP $250 | City Centre 137 Cecil Street |
